Local operators matter
Hubs retain operational control of their products, teams, prices, and hub-owned assets.
Trailside Group
Why we ride. Why we build. Why it matters.
We believe adventure should create local value. Trailside is building the operating network that helps local hubs offer dependable access to remarkable places and useful assets.
Our story
A platform born beside the trail.
Trailside began with a practical tension: high-quality e-mountain bikes can unlock extraordinary East African riding, but equipment alone does not create a reliable experience or durable local value.
That requires hubs—local operating teams with knowledge of the place, the customer, the route, and the asset. Trailside connects those teams to software, marketplace demand, equipment options, and the operational evidence needed to grow responsibly.
Punda Kali is our owned eMTB brand and flagship fleet proposition. Trailside is the broader platform that lets other brands and asset categories coexist.
What guides us
Local control. Clear truth. More access.
Systems should explain themselves
Ownership, custody, booking, availability, money, and impact evidence stay explicit and auditable.
Build beyond one rider
The long-term platform can support different assets, access models, abilities, sites, and communities.
Newsroom
Approved facts, not launch theatre.
No announcements are published yet. Press materials, leadership profiles, brand assets, and launch news will appear here only after approval.
Press inquiries
Contact Trailside with your publication, deadline, and topic. We will respond with approved facts and assets.
Contact press teamBuild with us
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